MG Windsor EV: A Game-Changer in India’s Electric Car Market with Innovative Ownership Model

 

MG Windsor EV

The automotive landscape in India is undergoing a significant transformation, with electric vehicles (EVs) becoming increasingly prominent. Among the latest entrants is the MG Windsor EV, a model that seeks to bridge the gap between compact city cars and premium electric SUVs. Launched in September 2024, the Windsor EV offers a blend of practicality, innovative ownership models, and a suite of modern features tailored for the discerning Indian consumer.

Design and Exterior

The MG Windsor EV presents a unique crossover design that distinguishes it from other vehicles in its segment. Its rounded front fascia is complemented by a stretched LED light bar, LED headlights, and an illuminated MG logo, lending it a contemporary appearance. Flush-type door handles and 18-inch alloy wheels enhance its sleek profile. While the design may polarize opinions, it undeniably stands out on Indian roads.

Interior and Comfort

Step inside the Windsor EV, and you’re greeted by a spacious cabin designed with passenger comfort in mind. The interior boasts premium materials, with features like leather upholstery and a 15.6-inch touchscreen infotainment system available in higher trims. Rear passengers benefit from “aero lounge seats” that recline up to 135 degrees, ensuring a relaxed journey. The vehicle offers ample legroom and headroom, making it suitable for both city commutes and longer drives.

Performance and Range

At the heart of the MG Windsor EV is a 38 kWh battery pack paired with a single electric motor delivering 134 bhp and 200 Nm of torque. This setup provides a claimed range of approximately 330 kilometers on a single charge, making it well-suited for daily commutes and short trips. For charging, the Windsor EV supports multiple options: a 50 kW fast charger can replenish the battery from 0 to 80% in about 55 minutes, while a standard 7.4 kW AC charger takes approximately 6.5 hours for a full charge.

Innovative Ownership Model: Battery as a Service (BaaS)

One of the standout features of the Windsor EV is MG’s introduction of the Battery as a Service (BaaS) program. This initiative allows customers to purchase the vehicle at a reduced upfront cost by opting for a battery rental scheme. Priced at an introductory ₹9.99 lakh (ex-showroom), buyers can subscribe to the battery separately, paying ₹3.50 per kilometer driven. This model aims to make EV ownership more accessible by lowering initial costs and addressing concerns about battery longevity and replacement expenses.

Features and Technology

The MG Windsor EV is equipped with a host of modern features designed to enhance the driving experience:

• Infotainment and Connectivity: A large touchscreen infotainment system (up to 15.6 inches in higher trims) serves as the central hub for navigation, media, and vehicle settings. The system supports connected car technology, allowing for seamless integration with smartphones and over-the-air updates.
• Comfort and Convenience: Ventilated front seats, a panoramic glass roof, and multi-color ambient lighting create a pleasant cabin environment. The inclusion of electronic flush door handles adds a touch of modernity to the vehicle’s design.
• Safety: Standard safety features include six airbags, Electronic Stability Program (ESP), Hill-Start Assist Control, and a 360-degree camera system, ensuring comprehensive protection for occupants.

Pros and Cons

Pros:

• Spacious and Comfortable Interior: The Windsor EV offers generous space and comfort, making it ideal for families and long journeys.
• Competitive Pricing with BaaS: The innovative battery rental program reduces the initial purchase price, making EV ownership more attainable.
• Feature-Rich Offerings: A plethora of modern features and technologies enhance both driver and passenger experiences.

Cons:

• Design Subjectivity: The unique crossover design may not appeal to all buyers, especially those preferring traditional SUV aesthetics.
• Limited Range for Long-Distance Travel: While suitable for city driving, the 250 km real-world range might necessitate careful planning for longer trips.
• Ride Quality: Some users have noted that the rear suspension is slightly stiff, which could affect comfort on uneven roads.

Real-World User Experiences

Early adopters of the MG Windsor EV have shared positive feedback regarding its performance and practicality. One owner highlighted the vehicle’s comfort, feature set, and cost-effectiveness, especially for urban driving with occasional highway use. Another user described it as a “fairly decent city car with very good interiors and finish,” noting its suitability for long trips with some planning for charging stops.

Conclusion

The MG Windsor EV emerges as a compelling option in India’s growing electric vehicle market. Its blend of innovative ownership models, modern features, and practical performance positions it as a strong contender for those considering the switch to electric mobility. While it has certain limitations, such as its unique design and range considerations, the overall package offers substantial value, especially for urban dwellers seeking a spacious and feature-rich electric vehicle.